Being a true 360° creative means solving for executions for every media touchpoint.
Here is the work that lives in that magic zone where the left and right brain intersect to make a measurable impact for clients.
Informed by data. Loaded with analytics. Crafted with love.
How do you make informative, digestible, relevant safety tips that home owners will find compelling? By merging the two most popular YouTube categories:
Home Maintenance + Animal videos.
ECD: Doug Speidel
CD: Spencer Black
CW: Louis Deslis
We even created a number of fun GIFs for social media that employed an academic, lithograph visual approach — while maintaining it's playful tone.
Meet the Future Shapers: real-life Honeywell employees working on amazing things.
We interviewed 24 Honeywell employees across a wide array of disciplines,
with an accompanying photoshoot.
The result was a rich library of OLV, digital and social assets
for a fully revamped online presence.
ECDs: David Korchin + Simon Foster
CW: Chris Lane
We streamlined and evolved the honeywell.com site to reflect our new employee-driven campaign.
And of course, several assets for OOH + print.
For the launch of Capital One: Spring, we developed a digital campaign aimed at a notoriously skeptical target audience — small business owners. As a nod to this, the art direction emphasized the lack of fine print, disclaimers, and overall shenanigans other banks are known for — all while retaining Capital One's distinctive tone of voice.
GCDs: Tony Jones + Daniel Carlsson
ACD Writer: Chris Lane
300x600 Display Banner: Awareness
300x600 Display Banner: Product focus
IG Story
Original Comcast + MLB Extra Innings TV spot we had to create Direct Response materials from.
CD: Jeff Krotzer + Jesse Vendley
ADs: Nick Mordecai + Lydia Cintron
