In order to address health equity in the industry, The Cigna Group announced big changes that would enable each person every opportunity to live well.
ECDs: Mike Hahn + Ryan Blank
GCDs: Carolina Labi + Derek Shevel
CD Writers: Stephen Winston + Jesse Langer
Director: Jake Chessum
When capturing our subjects for both film and print, our aim was to achieve a visceral “I saw these people on the street” aesthetic.
Natural. Authentic. Very light touch. The kind of people you might see at the grocery store.
Slice-of-life characters presenting the best versions of themselves.
Photographer: Jake Chessum
